E-commerce SEO
Technical foundations, category and product architecture, faceted navigation handled properly, and on-page work built around how people actually shop.
Marketplaces take a cut of every order and ad costs climb every quarter. Organic search is the only channel where the margin stays yours. We build category and product visibility that brings buyers straight to your store. SEO, AI search optimisation, content and website development from one team in Bangalore.
Baymard Institute, averaging across 50 separate studies, puts the documented cart abandonment rate at 70.22%, and finds 48% of shoppers abandon when shipping, taxes or other charges push the total higher than expected. Seven in ten people who showed real intent leave without buying.
Which is exactly why the source of the traffic matters so much. Paid traffic pays that abandonment tax every single time, and marketplaces take their cut on the orders that do complete. Organic category and product visibility is the only version where the abandoned sessions cost you nothing and the completed ones keep their margin.
These are published third-party findings with the source named, not our estimates. During the audit we measure your own version of each one.
Sources: Baymard Institute cart abandonment research, average of 50 studies; Pew Research Center study of 68,879 Google searches; Ahrefs analysis of AI Overview click-through, December 2025. We cite published research rather than quoting client results we cannot show you.
Most stores have a developer who will not touch SEO, an agency running ads and a marketplace account quietly training customers to buy elsewhere. As an e-commerce SEO agency in Bangalore we handle search, AI visibility, content and the store itself.
Technical foundations, category and product architecture, faceted navigation handled properly, and on-page work built around how people actually shop.
Being named when someone asks an assistant what to buy. Shopping recommendations are one of the fastest-growing AI use cases.
Where the volume and the money actually are. Most stores optimise products and neglect the pages that could rank.
Unique descriptions instead of manufacturer copy duplicated across the internet, produced at catalogue scale.
Shopify, WooCommerce and headless builds that stay fast with a large catalogue and convert on a phone.
Working on the seventy percent who abandon, because ranking a page that leaks revenue is only half a job.
Ratings, availability and price in the search result itself, which lifts clicks before anyone reaches your site.
Revenue and margin attributed to categories and products, not blended sessions.
A single-product D2C brand and a hundred thousand SKU marketplace need opposite approaches. These are the stores we build for most often.
Few products, strong brand, competing with marketplaces for your own product names. Content and brand search do the work.
Tens of thousands of SKUs where crawl budget, faceted navigation and indexation control decide everything.
Two-sided, enormous programmatic surface, and a constant fight against thin and duplicate pages.
Seasonal, visual, high return rates, with trend-led demand that has to be anticipated rather than reacted to.
Specification-led comparison shopping where price and availability in the result decide the click.
Selling into other markets with currency, shipping, duty and language all affecting whether a ranking converts.
E-commerce SEO is mostly an architecture problem wearing a content costume. This is the sequence we work through, and the order saves a lot of wasted effort.
Category and collection pages carry the search volume and the buying intent. Most stores pour effort into product pages and leave the pages that could actually rank half built.
Filters generate millions of crawlable URL combinations that eat crawl budget and create duplicates. Deciding what to index, canonicalise and block is the highest-impact technical work in e-commerce.
Manufacturer descriptions appear on a hundred other sites. We build a system for producing genuinely unique content across the catalogue rather than rewriting by hand.
People search "running shoes for flat feet", not your internal category names. We map how customers describe products and restructure navigation around it.
Price, availability and ratings shown in the search result lift click-through before anyone visits. It is one of the few changes with an immediate, visible effect.
Deleted product pages quietly destroy accumulated authority. Redirect, retain or repurpose according to a rule, not case by case at the end of a season.
Marketplaces routinely outrank brands for their own product names, and you pay commission on a customer who was already looking for you. This is a direct margin win.
Consistent product data across your site, schema and merchant feeds, so assistants recommending products describe yours with the right price and availability.
Image weight, app bloat and third-party scripts compound on large stores. We fix the ones that actually cost rankings and conversions.
Revenue tracked to categories and products so you can see which parts of the catalogue organic genuinely funds, and where marketplace dependence is costing you.
No long discovery phase before anything ships. This is what gets delivered, and roughly when.
Technical audit including crawl budget and faceted navigation, category and shopping-intent keyword map, product schema review, AI visibility baseline, first fixes shipped.
Category structure rebuilt and priority collection pages published, indexation rules applied to facets, product schema deployed, out-of-stock policy implemented.
Unique product content rolling out at scale, brand search recovery from marketplaces started, revenue attribution connected by category.
Measured against the numbers in your dashboard, not a traffic chart.
What you get that a generalist agency will not give you.
Crawl budget, facets and indexation handled properly, because that is where large stores actually lose.
Starting with your own brand searches, where the commission is pure lost margin.
One strategy covering Google and the assistants now recommending products directly.
Amazon and Flipkart are formidable. We tell you where you can win and where you cannot.
What store owners and ecommerce managers ask us most often.
Send us your store and the categories that matter most. We will come back with what is broken architecturally, where marketplaces are taking your own brand traffic, and what it would take to change that.