The world of search engine optimization (SEO) is constantly evolving, which means staying on top of the latest trends and techniques is vital for businesses of all sizes. As the forth quarter of 2022 draws closer, it is time to start looking ahead to the emerging SEO trends that will be making an impact in 2023.
In this blog post, we will discuss the Emerging SEO Trends for 2023 that are likely to become popular in the new year, and how they can help your business improve its visibility and reach.
In an increasingly competitive digital landscape, it is important to be aware of these developing trends and how to make the most of them. Whether you are a small business looking to grow your online presence or a major corporation seeking to stay ahead of the competition, understanding the latest SEO strategies is essential in 2023.
9 Emerging SEO Trends for 2023
1. IndexNow For Quick Index
In October 2021, Microsoft developed the IndexNow API. Recent reports suggest that Google will be among the search engines to adopt the IndexNow protocol in the near future. IndexNow is an open-source search engine engine designed to enable the discovery of new content through a push approach, as opposed to traditional pull-based systems.
Upon integration with the IndexNow API, when a website updates its content, deletes a post, or publishes a new one, the API notifies search engines of the changes. Thanks to IndexNow’s faster indexing capabilities, both Bing and Yandex search engines are able to reduce excess crawl load and make the entire process more energy-efficient.
It has been confirmed by a Google spokesperson that the company is participating in the IndexNow movement. They are currently assessing the protocol’s efficacy to determine if it will further their sustainability objectives.
2. Follow MUM to Improve Your Rankings
Google has been diligently striving to enhance the quality of search results through the use of sophisticated Artificial Intelligence. With the introduction of RankBrain in 2018 and BERT in 2019, Google made a tremendous stride forward in its search algorithms. Now, in 2020, the search engine giant is making another remarkable advancement with the launch of the Multitask Unified Model (MUM).
At Google I/O 2021, Prabhakar Raghavan announced the release of MUM, a new Natural Language Processing Model that is 1000 times more powerful than BERT. This innovative model is capable of multitasking, allowing it to analyze video, images, and text in up to 75 languages, providing users with quick and accurate answers.
MUM will utilize different components of the search query to gain a comprehensive understanding of the sentiment, context, entities, and, most notably, the intent of the user. This will enable it to provide answers that are highly relevant to what the user was expecting.
3. Helpful Content (User + Search Intent)
In 2023, it is essential to prioritize user search intent and behavior over other considerations. As people’s needs are constantly evolving, they rely on search engines for answers and knowledge. Therefore, staying abreast of changes in search intent and behavior is vital.
Google’s August 2023 Helpful Content Update is a major strategy by the company to ensure only high-quality and valuable material appears in prominent positions on SERPs. This update is designed to reduce the visibility of websites which provide superficial content.
Furthermore, the new signal will facilitate categorization of websites based on the relevancy of the content. This enables Google to alert users if a sizeable amount of articles are found to be dubious in accuracy.
The Helpful Content update may pose a challenge to websites that rely on AI to auto-generate content. Google advises that websites utilize human resources to create content tailored to their intended audience.
4. SEO Automation
As we have seen the automation of SEO tasks grow in 2022, we can anticipate further growth in 2023. The quality and quantity of AI-generated content will also be increasing this year, presenting larger challenges for search engines to separate legitimate content from spam.
In recent years, industry-leading tools have incorporated automated features to facilitate site changes, providing a great boon to in-house SEO roles by allowing them to focus more on strategies to enhance site performance.
5. Local SEO
The global reach of the internet is a frequently noted attribute; however, many people use search engines to find goods and services in their local area. For instance, one might search for a nearby restaurant. In light of this, it is clear that local SEO is becoming increasingly important.
Currently Google’s main focus is on localized search results, we anticipate that local businesses will experience a surge in visibility. We therefore advise them to take steps to maximise this potential, such as encouraging customers to leave quality reviews on Google My Business and other reputable review platforms.
In recent months, it has been observed that local content and businesses are being favored in search engine results, in comparison to global entities. This can be attributed to Google’s goal of providing users with the most relevant results. For example, a search for the term “solar panels for home use” will yield more localized results.
6. Passage Indexing
Google recently unveiled their new algorithm, Passage Indexing, which has the potential to revolutionize long-form content creation. For those who have had difficulty driving traffic to their written work, Passage Indexing could provide a transformative solution.
Google has announced the adoption of natural language processing technology to gain a better understanding of the content of web pages when indexing.
7. New Structured Data for Video SEO
At 2021 Google I/O, video SEO enthusiasts have much to look forward to, with the search engine giant announcing the introduction of two new structured data – Seek Markup and Clip Markup – that will enable video content to appear in search results with the relevant key moments highlighted.
At present, the Key Moments feature is available for videos uploaded on YouTube. In the future, any platform that hosts video content can take advantage of either of the two new structured data markups.
The Clip Markup allows for manual communication of timestamps in videos to Google, whereas the Seek markup facilitates an automated approach for conveying this information to Google Search.
For an increase in click-through rates to video content via search results pages, these two markups can prove to be advantageous.
8. SERP Layout & Functionality Changes
Google has been conducting trials of various layout developments, including a more comprehensive autosuggestion that allows users to access the desired information without having to press the ‘search’ button or scroll through the results.
Google is anticipated to implement infinite or continuous scroll for search results, beginning with mobile searches in the US in late 2021. It is likely that this feature will quickly spread to other regions and devices shortly thereafter.
With the introduction of Google Passage Ranking, there is likely to be a significant shift in the manner in which content is presented or organized on the website. As opposed to having multiple pages related to a single subject, it would be advantageous to have a single page dedicated to that particular topic.
9. SEO Link-building
Link-building as an SEO strategy has been around for a considerable amount of time and shows no signs of slowing down. It is an essential optimization method for achieving first-page rankings. Additionally, it is a key factor in improving EAT (Expertise, Authority, and Trustworthiness). To ensure a successful result, it is essential to build quality links.
Inbound links play a critical role in SEO, making link-building a top priority. There are three primary reasons for this: search engine spiders use website links to:
- Discover new pages on your blog or website
- Determine the quality of your site, and
- Establish how to rank your web pages on SERPs
Notice that creating an efficient link-building portfolio involves two methods.
- Internal links to other pointing pages on your site
- External links from authority websites pointing to your web property
Without an optimized linking structure, crawlers and search engine bots may find it difficult to identify new content on your blog. This lack of organization can have an adverse impact on your SEO efforts.
It is essential to incorporate link building into your SEO strategy in order to maximize your efforts, as these machines cannot provide higher search rankings if your web has low-quality inbound or incoming links.
Link building is a cornerstone of any successful SEO strategy. As long as Google continues to consider links a factor in ranking websites, it is essential to incorporate quality link building into SEO practices. To better understand the importance of link building, please review these SEO statistics.
SEO Sadhu is an innovative and cutting-edge SEO agency located in Bangalore. They specialize in developing unique strategies for improving website visibility in search engine results pages (SERPs). Their team of highly skilled SEO experts are well-versed in the latest technology and trends, making them a leader in the field. They focus on providing their clients with the best strategies to improve their SERP rankings, while also staying up-to-date with the ever-evolving trends in SEO. In addition, they offer comprehensive keyword research and implementation, content optimization, and backlinking services. Their comprehensive approach to SEO ensures that their clients are always ahead of the competition.
The search engine algorithms are constantly changing, making SEO an ever-evolving marketing tactic that requires frequent monitoring. It is critical to remain up-to-date with the latest SEO trends and adjust accordingly regardless of your industry. After all, this is necessary in order to stay ahead of the competition.
SEO gives you an advantage over your competitors and improves your likelihood of appearing prominently on Google page one results. It is essential to the success of your online presence and sales. Follow these latest SEO trends 2023 to keep ahead your competitors